Aviation industry is very much sensative place.And to occupy its market share is the most challenging job in the world.Because many men many minds.However some key points are furnished to build up BG's market share.Actually one airline's market occupacy depends usually three najor things
Thses 3s are threshold to maintain market:
1.Air ticket pricing and flight performance
2.Check-in facilities and airport experience3.In-flight entertianment
extra care of above factors are vital catalyst to maintain the radious of passeners circle.
Now I go through to discuss all topics on these:
Following factors influence on valued passengers when they are going to purchase air ticket:
• Price
• Schedule
• Airline brand reputation
• Frequent flyer program
• Onboard service
Secondary catalyst to enter aviation market's territory:-
Ticket purchase, Optinal servuces and Personalization factors:
Airline passengers prefers hassle free in his every step of his journey.For updated payment method should adopted to build faith in the mind of customer.Followings are recognized modern transcation system for payment:-
Through Airline website
Credit card
Airline mobile application (app)
Mobile payment
Bank transfer
Online travel agency
Social media channels(Facebook)
Some conventional method for payment:-
Company appointed travel agency
In person at a travel agency
Cash
Direct debit
Optional products/ services are very important to accelerate revenue engine.
Purchase of optinal products should be easy for air passengers else revenue will derailed or blocked the pipeline or channel.
Some Examples of optional products/ services are:-
- assigned seats
- seat upgrades
- checked luggage
- excess luggage
- car rental
- hotel booking
- onboard food and beverage
- travel insurance etc
the holding fee service
The British Air's new revenue plan,holding fee,will be imposed on passengeres those are not purchase ticket at last.
This holding fee service is announced by BA and Iberia and will allow customers up to 72 hours of breathing space before deciding whether or not to go ahead to pay for a flight.
If the customer decides to buy the flight, the hold deposit is refunded. The holding fee for each ticket costs £5 for a short-haul flight, rising to £10 for a long-haul flight.
Only one person’s name is required to reserve any number of flights; the names of those travelling can be added within the 72-hour holding period. When booking on the BA website, a section asking if you need more time and would like to reserve the flight, appears at the bottom of the screen.
The new hold option is the result of a joint project between BA and Iberia, both owned by the International Airlines Group (IAG).